The 3 Things to Consider When Choosing a Paper for Printing

Custom printing service means doing everything yourself. For any printing project, you will have to choose the images, draft the content, plan out the design, decide the color and font size, choose the paper, etc. The printing company will help you finalize the details and print the final product. The company might help you in at different stages but the decision will be all yours.

With custom printing services, everything is easy. You can use different online software to design the layout and select the best color and font size. Also, you can take help from a professional writer to draft the content. But, the thing that creates the biggest problem is the selection of the right paper for printing. If the paper is not proper, the other elements will not look great.

In this post, we will discuss the things that you should consider when choosing a paper for printing.

Life span of the paper

The impact of the printed product depends on the lifespan of the paper. It means the audience will stay connected to you as long as the printed piece is in their hands. Once the product gets damaged, the audience will not remember you. So, the first thing to check when choosing a paper is lifespan.

You should choose paper with proper coating and the right paper. The standard paper will be cost-effective but get damaged too quickly. A paper that can survive at least a month will be a good investment.

Purpose of printing

Your purpose of the printing project will play a major role in the selection of paper. You should define the objective properly and start shortlisting based on the same. For business marketing, the action of the audience should also be considered.

You should choose a coated paper for extra protection. It won’t get scratched easily and survive frequent handling. But, people won’t be able to make any note on it. On the other hand, you should consider uncoated papers if you think people are going to take notes.

Colour and brightness

People don’t pay much attention to this factor because they think white is white is the only color option. Also, white looks the best with all types of designs and images. White is indeed perfect for custom printing services, but it’s not the only option.

To present something different to your audience, you should choose others colors or different shades of white. It’s recommended to use brighter colors so that other elements are perfectly visible. You should try to create a contrast between the color of the paper and elements on the printing project. For example, if your ink is black, you should choose white, red, yellow, green, etc.

Get a sample before finalizing the paper for printing

Sometimes, even after considering the points discussed above, the paper selection goes wrong. The printed piece doesn’t come as expected. So, you should check the sample before final printing approval. You should touch the paper and feel it in your hand. You should understand the texture, smoothness, and glossiness of the paper.